#brand engagement

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#brand-engagement
Fast Company
1 month ago
Marketing

PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened

The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement. [ more ]
Shopify
1 month ago
Marketing

How To Make and Sell Merch Your Fans Will Love (2024) - Shopify

Creating and selling merch can engage fans, create brand ambassadors, and generate revenue. [ more ]
CityAM
1 month ago
Marketing

London's most respected ad guru on why data giants Publicis and WPP have it wrong

Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches. [ more ]
Digiday
1 month ago
Marketing

Why The Voice is investing in a cross-platform metaverse strategy

The Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners. [ more ]
Entrepreneur
1 month ago
European startups

Exploring How Virtual Reality is Changing Startups | Entrepreneur

Virtual reality (VR) technology offers startups a unique way to engage customers and create lasting impressions through immersive experiences. [ more ]
Marketing Dive
2 months ago
Marketing

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]
Fast Company
1 month ago
Marketing

PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened

The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement. [ more ]
Shopify
1 month ago
Marketing

How To Make and Sell Merch Your Fans Will Love (2024) - Shopify

Creating and selling merch can engage fans, create brand ambassadors, and generate revenue. [ more ]
CityAM
1 month ago
Marketing

London's most respected ad guru on why data giants Publicis and WPP have it wrong

Advertising landscape is evolving, shifting towards more creative and culturally relevant approaches. [ more ]
Digiday
1 month ago
Marketing

Why The Voice is investing in a cross-platform metaverse strategy

The Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners. [ more ]
Entrepreneur
1 month ago
European startups

Exploring How Virtual Reality is Changing Startups | Entrepreneur

Virtual reality (VR) technology offers startups a unique way to engage customers and create lasting impressions through immersive experiences. [ more ]
Marketing Dive
2 months ago
Marketing

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]
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Digiday
6 months ago
Podcast

Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Spotify saw a 967% increase in Barbie-related podcast streams after the release of the Barbie film.
Podcasts are highly influential among Gen Zers and have become a prominent way for listeners to engage with brands. [ more ]
Sfgate
7 months ago
Social media marketing

Social Media Live Streaming: Platforms to Use and Top Tips

Social media live streaming enhances brand engagement and fosters customer relationships.
Live streaming allows businesses to reach a wider audience and create interactive and immersive experiences. [ more ]
Digiday
7 months ago
Marketing

Why sports leagues want advertisers to care about games outside finals and playoffs

Sports leagues and brands are using new strategies to win over fans and increase viewership.
Verizon and other brands are offering incentives and creating immersive experiences to engage viewers and make games more appealing. [ more ]
Social Fresh
7 months ago
Marketing

Brands: Don't end 2015 without a Reddit strategy - SOCIAL FRESH

Reddit is a platform with over 8,000 active communities called subreddits where users can share and vote on content.
Brands can leverage Reddit by creating branded subreddits to engage with brand loyalists and participate in relevant conversations.
Reddit's tight-knit communities offer high levels of user engagement and can provide valuable insights to brands. [ more ]
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